The Chinese Whiteness Obsession In China one color trumps all: white. White is beautiful! No Chinese will get the idea to call brown skin healthy or beautiful. The whole of East Asia is striving for the same goal: Being as white as possible. Quite early on in our relationship my wife exhibited this very Asian attitude. Walking on the streets of Beijing she would nod at a passerby and make fun of her tan skin. Shocked I would simply answer with a nervous smile. My Western mindset smelled racism and if there is one thing Europeans or Americans are conditioned to, it is fear of being called racist. Not so…